D2C — Hair & BeautyA fast-scaling D2C hair & beauty brand

Running an entire D2C brand's technology, end to end

Climbax runs the entire technology stack for a fast-scaling D2C hair & beauty brand — the website and online store, ERP and manufacturing, the rep-accompanied home-trial fleet, booking, POS, marketplaces, CRM, performance marketing, telephony, and an AI support bot — all completely integrated, stabilising fragile operations and giving the brand a platform it can scale on.

100%

of their tech, run by one team

End-to-end

website → factory → marketing → support

Stabilised

operations, then built to scale

The challenge

Technology spread across disconnected tools and vendors, with no single owner accountable for the whole.
Website, manufacturing, retail, home trials, marketplaces, and online sales each ran in their own silo.
Operations were fragile as volume grew — manual handoffs, no unified view, constant firefighting.

What we did

Took ownership of the entire stack — from the website and the factory floor through to the ad account and the support line — and ran it as one operated, fully integrated system.
Build and run the website and online store, wired directly into inventory, orders, and fulfilment rather than bolted on.
Unified commerce across the website, POS, and marketplaces so stock and orders share a single source of truth.
Built and integrated the home-trial fleet, booking, and CRM so field reps, sales, and service work from the same data.
Layered in performance marketing, ads analytics, telephony, and an AI support bot to scale demand and service without scaling headcount in lock-step.

Operational Authority / Ready

Ready for technical authority?

Tell us the problem and the constraints. We'll come back with a thin first slice we can ship, not a 40-page proposal.

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